About us

Wellbeing Heroes is the brainchild of Gavin and Aoife Lawler.

Gavin and Aoife were the co-founders of the extremely successful ‘The Irish Fairy Door Company’ which introduced the idea of selling little wooden fairy doors to the world achieving global distribution across 3 continents attracting the attention of the Kardashians.

Innov8 Creative Academy Ltd are Product Designers and Product Builders connecting products to consumers through high quality retailers and the web.
The company was set up as a platform to branch out from the ‘fairy theme’ to bring exciting new ideas to the global market place.

Innov8 Creative Academy Ltd and the Wellbeing Hero Brand primarily create product ranges which seek to promote practical well-being messages for children providing the tools to open conversations around the areas of Self-Esteem, Worry and Anxiety.

We call it Conscientious Commerce.